近期Interbrand公佈了<2019年度最有價值品牌(Best Global Brands 2019)>。總結了過去二十年調查報告,Interbrand指出品牌經營成了一門愈發困難的專業課題。過去每個品類都是由數個領導品牌壟斷市場,然而近年來有越來越多的新品牌投入競爭。與2000年的排行榜相比,當年上榜的品牌中只有31個還是百大品牌(比如Coca-Cola、Microsoft和Gucci)。
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